Website Redesign Proposal - 100 Black Men of DeKalb County

100 BLACK MEN OF DEKALB
PROPOSAL

YOUR STORY DESERVES A PLATFORM AS POWERFUL AS YOUR MISSION

A Digital Transformation Proposal

For decades, 100 Black Men of DeKalb County has transformed lives through mentorship, education, and community leadership. Now it's time for your digital presence to reflect the excellence of your work.

DISCOVER THE VISION

The Power of Your Mission

Understanding 100 Black Men of DeKalb County

Your Impact

For decades, you've guided countless young men toward brighter futures. Your members—successful professionals and community leaders—give their time because they understand the power of mentorship.

Young men who graduate and attend college
Families strengthened through your programs
Schools that partner with you
DeKalb County uplifted by your service

Four Pillars of Excellence

Mentoring: Guiding young men with wisdom and accountability

Education: Opening doors through scholarships and academic support

Economic Empowerment: Teaching financial literacy and career readiness

Health & Wellness: Promoting physical and mental well-being

The Digital Disconnect

The next generation searches online first. Potential donors research before they give. Young men looking for guidance start with Google. Volunteers seeking purpose browse websites.

Your current website tells visitors what you do, but doesn't show them why it matters.

Partnership with Organized Movements

Your Partner for Bold Ideas, Beautiful Execution, and Measurable Growth

Who We Are

Organized Movements is where creativity, technology, and storytelling converge to help brands, creators, and organizations GET SEEN. We're more than a production company — we're a full-scale digital marketing and media powerhouse built to move ideas from concept to measurable impact.

Our team has partnered with nonprofits, community organizations, and multi-million-dollar brands alike, delivering campaigns and content that connect meaningfully with audiences.

Your Dedicated Team

Project Manager: Your single point of contact coordinating all aspects of the project

Lead Developer: Expert in Custom Website Design and User Experience Strategy

Weekly Check-ins: Consistent communication every week to keep you informed

Collaborative Process: Your vision, our expertise—true partnership

What the New Website Will Convey

Your Legacy: Decades of transforming lives in DeKalb County

Your Excellence: Professional design matching the quality of your work

Your Impact: Success stories that inspire action

Your Accessibility: Easy pathways for donors, volunteers, and mentees

Feature Comparison

Current vs. Standard vs. Premium

Feature	Current Website	Standard Build	Premium Build
Design Quality	Dated, cluttered	Modern, professional	Custom, premium, brand-forward
Mobile UX	Poor	Mobile-first, optimized	Mobile-first, optimized
Events	Basic list	Calendar view	Dynamic system with RSVP & reminders
Donation Flow	Clunky, not optimized	Standard, user-friendly	Advanced with recurring giving
Storytelling	Basic text	Enhanced with photos	Rich multimedia with video & animation
Forms	Basic	Modern, user-friendly	Multi-step, conditional logic

📋 Member Portal Discovery & Phase 2 Enhancements

We've identified that your current website includes a member portal. To ensure a seamless transition and optimal functionality, this feature requires:

Discovery Phase: Understanding current portal functionality, user roles, and data structure
Technical Assessment: Evaluating integration requirements and migration needs
Additional Pricing: Member portal integration/migration will be quoted separately based on complexity

Chapter Website References

Inspiration Site

100 Black Men of DC →

Clean aesthetic, professional standard we'll match and exceed

Other Chapters We Analyzed

National Headquarters →

Setting a New National Standard

How 100BMOD Will Surpass All Other Chapters

We analyzed the websites of leading 100 Black Men chapters across the country. While many have professional sites, none have achieved the level of integration, storytelling, and user experience that we propose for your Premium build.

Feature	Current 100BMOD	DC	Atlanta	Chicago	Las Vegas	Proposed Premium
Modern Design	✗	✓	✓	✓	✓	✓
Video Storytelling	✗	✓	✗	✗	✓	✓
Impact Metrics	✗	✓	✓	✗	✓	✓
Success Stories	✗	✗	✗	✗	✗	✓
Recurring Donations	✗	✗	✗	✗	✗	✓
Advanced Events	✗	✗	✗	✗	✗	✓
Unified Platform	✗	✓	✓	✓	✓	✓

Comprehensive Site Analysis

We conducted an exhaustive competitive analysis of leading 100 Black Men chapters nationwide, reviewing site architecture, functionality, user experience, content strategy, and technical performance to ensure your Premium build surpasses all national peers.

Detailed Functionality Analysis

Chapter	Est. Pages	Key Functionality	Missing Features
Current 100BMOD	~20	Basic WordPress, Separate member portal, Simple donation button	Video, Impact metrics, Success stories, Recurring donations, Advanced events, Modern design
Washington DC	~18	Impact metrics (15K mentees, 100% grad rate), Program dropdowns, Partners page, Donate button	Recurring donations, Advanced events (RSVP), Video storytelling, Success story showcase
Atlanta	~22	Strong metrics ($7.9M scholarships), Financial transparency, Impact report, Resources section	Video integration, Recurring donations, Advanced event RSVP, Testimonials
Chicago	~15	Clean design, Social media integration, Volunteer section, Four pillars framework	Impact metrics, Video, Recurring donations, Success stories, Advanced forms
Los Angeles	~16	Strong metrics ($550K scholarships, 90% college rate), Multiple programs, Newsletter signup	Video, Recurring donations, Advanced events, Success story showcase
Las Vegas	~20	Video integration, Mentor Bureau (unique), Award recognition, Social media, Program sign-ups	Recurring donations, Advanced event RSVP, Individual testimonials
Proposed Premium	~20	ALL features from leading chapters PLUS recurring donations, advanced events (RSVP/ticketing), intelligent forms, video storytelling, success stories, unified platform	NONE

Precisely What We'll Improve from Current 100BMOD

🎨 Design & User Experience

✓ Modern, visually stunning design (vs. outdated WordPress theme)
✓ Unified platform (vs. split public site + member portal)
✓ Mobile-optimized experience
✓ Professional photography & visual storytelling

📊 Impact & Credibility

✓ Working impact metrics (vs. broken "0%" displays)
✓ Video testimonials & success stories
✓ Professional video shoot day included

💰 Fundraising & Engagement

✓ Integrated donation platform with recurring options
✓ Advanced event management (RSVP, ticketing, reminders)
✓ Email newsletter capture
✓ Intelligent forms (mentee applications, volunteer signup)

The Bottom Line

The proposed Premium build will not only catch up but surpass all other chapters by incorporating every best-in-class feature into a single, unified, and beautifully designed platform.

Investment in Your Digital Future

Special Nonprofit Pricing

Standard Build

$5,500

One-time investment

How This Moves Your Brand Forward:
Professional modernization that matches the best chapter websites nationally. Your digital presence will finally reflect the quality of your decades of work.

Up to 20 custom pages
Modern, professional design
Mobile-first, fully responsive
Advanced form builder (WPForms Pro)
Event calendar with registration
Photo & video galleries
Newsletter signup integration
Testimonials & success stories
60 days post-launch support
60-day timeline

Payment:
50% deposit ($2,750) to begin
50% at launch ($2,750)

RECOMMENDED

Premium Build

$9,500

One-time investment

How This Moves Your Brand Forward:
You won't just match other chapters—you'll surpass them all. Lead the entire national network in digital excellence and become the example others aspire to follow.

Everything in Standard, plus:
Custom premium brand-forward design
Multi-step conditional forms
Advanced event system with RSVP & reminders
Recurring donation capabilities
Rich multimedia storytelling
Success stories showcase with video
Advanced SEO optimization
Comprehensive analytics setup
One professional shoot day (testimonials, founder stories, community impact, program highlights)
90 days extended support
90-day timeline

Payment Options:
Option A: 50/50 split ($4,750 each)
Option B: $3,000 deposit + 6 monthly payments of $1,083

Annual Ongoing Costs

GoDaddy Hosting (~$150-250) + SSL Certificate (~$70) + Elementor Pro (~$59) + WPForms Pro (~$99) + Domain Renewal (~$20) + Donation Plugin (~$100) + Optional: Wordfence Security (~$149), Mailchimp (~$150+)

Total: ~$500-900/year

Transparent budgeting with no hidden surprises

Phased Payment Schedule

Milestone-Based Payments Across 14 Months

For organizations choosing the phased approach (Standard Build → Premium Upgrade), here's how payments align with project milestones to support budgeting and board approval:

Phase	Timeline	Payment	Description
Phase 1: Standard Build	December 2025	$2,750	Deposit paid upon contract signing to begin Standard Build
Phase 1: Standard Build	February 2026	$2,750	Final payment paid at Standard Build launch
Phase 2: Best-in-Class Enhancements	March - July 2026	$0	Feedback collection, operations discovery, metrics tracking, data-driven refinements, and advanced feature integration (A/B testing, personalization, automation)
Phase 3: Premium Upgrade	August 2026	$2,000	Upgrade deposit paid to begin Premium Upgrade phase
Phase 3: Premium Upgrade	November 2026	$2,000	Final payment paid at Premium Build launch

Total Investment: $9,500

Spread across 14 months with milestone-based payments

Why This Investment Delivers the Greatest Long-Term Value

Strategic Foresight, Financial Responsibility, and Lasting Impact

We understand this represents a significant investment for your organization. Our commitment is to demonstrate why this proposal—though comprehensive in scope—provides the greatest return on investment, future-proofing, and organizational impact over the next 5+ years.

💰 Measurable ROI

Donor Conversion: Professional websites see 35-50% higher conversion rates. If you currently receive $50,000 in online donations annually, that's an additional $17,500-$25,000 per year.

Volunteer Recruitment: Clear calls-to-action and compelling storytelling can increase volunteer signups by 40-60%.

Grant Success: A professional digital presence strengthens grant applications and partnership proposals.

🚀 Future-Proofing

Our Premium build is designed to serve your mission for 5+ years without requiring a complete rebuild.

We use industry-standard platforms that are continuously updated and supported—not proprietary systems that lock you in or become obsolete.

⚡ Performance & Credibility

✓ Page Load Speed: Under 2 seconds
✓ Mobile Optimization: Perfect scores
✓ Security: SSL, backups, malware protection
✓ Accessibility: WCAG 2.1 compliant

🏆 Competitive Positioning

With the Premium build, 100 Black Men of DeKalb County will have the best website across the entire national network—surpassing DC, Atlanta, Chicago, and all other chapters.

This positions you as the digital leader other chapters look to, a more attractive partner for corporate sponsors, and a recruitment magnet for high-caliber members.

🛡️ Risk Mitigation

✓ No Vendor Lock-In: You own everything
✓ No Proprietary Systems: Open-source
✓ Full Control: Complete admin access
✓ Transparent Pricing: No hidden fees
✓ Satisfaction Guarantee: Unlimited revisions

The Strategic Case

This proposal demonstrates strategic foresight through the phased approach, financial responsibility through transparent milestone-based payments, and a commitment to excellence that elevates the DeKalb chapter above all national peers. This isn't just a website—it's a platform that amplifies your mission for years to come.

Add-On Services: Monthly Maintenance

Keep Your Website Secure, Fast, and Up-to-Date

Your website is a living platform that requires ongoing care. We offer two maintenance tiers to ensure your site remains secure, performs optimally, and continues to serve your mission effectively.

Basic
Maintenance

$200

per month

What's Included:

✓ Core updates
✓ Plugin updates & compatibility checks
✓ Security monitoring & malware scans
✓ Daily automated backups
✓ Uptime monitoring (99.9% guarantee)
✓ Monthly performance report
✓ Emergency support (24-hour response)

Best For: Organizations that handle their own content updates and need essential security and maintenance.

RECOMMENDED

Advanced
Maintenance

$500

per month

Everything in Basic, PLUS:

✓ Unlimited content updates (text, images, events)
✓ Tailored event pages when needed to increase signups, event registrations, etc.
✓ Monthly analytics report with insights & recommendations
✓ SEO monitoring & optimization
✓ A/B testing for donation pages
✓ Priority support (4-hour response time)
✓ Quarterly strategy calls to optimize performance
✓ Email campaign integration support (Mailchimp, etc.)

Best For: Organizations that want a true digital partner to maximize their website's impact, keep content fresh, and continuously optimize for growth.

Why Maintenance
Matters

Without regular maintenance, websites become vulnerable to security threats, slow performance, and broken functionality. Our maintenance packages ensure your investment continues to deliver value year after year.

Your Journey to Digital Excellence

A Clear Path from Vision to Launch

Discovery & Strategy

2-3 weeks • Kickoff meeting, research, content gathering, and strategic planning. We learn your story and define success metrics.

Design & Prototyping

3-4 weeks • Visual mockups, design revisions, and approval. We create a design that captures your mission and inspires action.

Development & Content Integration

Standard: 6-8 weeks | Premium: 10-12 weeks • Building the site, content migration, feature integration, and thorough testing across all devices.

Testing, Training & Launch

1-2 weeks • Final quality assurance, team training session, and smooth launch. Your new digital presence goes live!

14-Month Phased Roadmap

Total Timeline

Standard Build: Approximately 60 days (8-9 weeks)
Premium Build: Approximately 90 days (12-13 weeks)

Frequently Asked Questions

Everything You Need to Know

Can we update the site ourselves?

Absolutely! We build on WordPress with Elementor Pro's intuitive drag-and-drop interface. We provide comprehensive training, documentation, and a recorded 1-hour live session so your team can confidently make content updates.

What if we need changes after launch?

Minor content updates and bug fixes are covered during your 60-day support period for Standard (90 days for Premium). After that, we offer affordable maintenance packages, or your team can make updates independently.

Will our website be mobile-friendly?

Yes! All our websites are built mobile-first, ensuring they look and function beautifully on smartphones, tablets, and desktops. With 60% of nonprofit traffic coming from mobile devices, this is non-negotiable.

Do you provide training for our team?

Yes! Your package includes a recorded 1-hour live training session where we walk your team through the WordPress backend, show you how to make updates, and answer all your questions. You'll also receive written guides and video tutorials.

What if we don't have all our content ready?

No problem! We can work with placeholder content initially and help you develop your messaging during the discovery phase. We can also provide content strategy guidance and copywriting services if needed.

What about SEO (search engine optimization)?

Both tiers include fundamental SEO best practices (proper heading structure, meta descriptions, image optimization, fast loading times). The Premium tier includes advanced SEO optimization with comprehensive keyword research and analytics setup.

Ready to Transform Your Digital Presence?

Let's discuss how we can help 100 Black Men of DeKalb County lead the national network in digital excellence.

PHONE 470-385-7412

EMAIL connect@organizedmovements.com

SCHEDULE YOUR CONSULTATION

Prepared by Organized Movements
November 28, 2025