Tailgate Trax 26 — We Are Here | Scaled Production Proposal
Production Proposal  ·  Documentary Series

TAILGATE
TRAX 26

"We Are Here" — A Documentary Series

July 11–12, 2026  ·  EchoPark Speedway, Hampton, GA

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50K+
Weekend Attendance
3
Black Drivers on Track
100+
Years of History

Over 100 years ago, Black Americans were racing cars. Their names belong in the same conversation as any legend in motorsport. But most people have never heard them. That is the injustice that We Are Here exists to correct.

Divine Do Over Productions
The Story

This Is Not a
Diversity Initiative.
It Is a Reclamation.

From the Gold and Glory Sweepstakes in the 1920s to Michael Jordan's 23XI Racing team today, Black Americans have always been part of NASCAR. They built engines. They raced on dirt tracks. They broke records. The through-line is unbroken — it has simply never been told at this scale, with this level of access, and with this level of cultural intention.

Tailgate Trax 26 is where that story comes alive. On July 11–12, 2026, at EchoPark Speedway in Hampton, Georgia, the African-American community will gather for a weekend that is equal parts celebration, history lesson, and declaration of the future. HBCU students. Black-owned businesses. Fraternity step shows. A red carpet. A drum line. Confirmed talent including Anthony Anderson, Cedric the Entertainer, Mayor Cobble, and Vaughn Irons. And on the track itself — Rajah Caruth and Lavar Scott in the Focused Health 250, and Bubba Wallace racing for a Cup Series win in the Quaker State 400 — in front of an expected 50,000+ fans, with a national television broadcast reaching millions more.

This is a documentary production built for distribution, cultural impact, and long-term growth. The full shape of Tailgate Trax 26 is still being developed — and that is exactly the right moment to bring in a production partner. Not after every detail is locked. Now, while there is still room to shape how this story gets told and where it goes next. Organized Movements is here to build this with you.

EchoPark Speedway — Hampton, Georgia
EchoPark Speedway — Hampton, Georgia — One of the fastest tracks in NASCAR
The Series

Four Parts. 100 Years.
One Unbroken Story.

We Are Here is a four-part documentary series structured as a journey through time. Tailgate Trax 26 is the anchor — and the payoff. The broadcast cut from this weekend is the tool that takes the full series to streaming platforms, network executives, and the cultural institutions that have been waiting for this story.

01
Part One
We Were Here
Charlie Wiggins, Elias Bowie, Wendell Scott, and the founding of the Black American Racers Association (1972). The pioneers who raced when the doors were closed.
02
Part Two
We Are Here
Bubba Wallace, Max Siegel, Brad Daugherty, and Michael Jordan's 23XI Racing. The modern era and the people who forced the sport to reckon with its history.
03
Part Three
We Will Always Be Here
Jusan Hamilton, Floyd Mayweather's Team Amerivet, Jennifer Siegel's all-Black pit team, Rev Racing, and Coach Phil Horton. The infrastructure being built for the next generation.
04
Part Four
The Future
Brehanna Daniels, Lavar Scott, Rajah Caruth, and the next generation of Black NASCAR talent — anchored by the Tailgate Trax 26 weekend as its living, breathing conclusion.
The Bigger Picture

Beyond the Weekend.

Tailgate Trax is not a one-time event. It is the beginning of an annual institution — a permanent Black cultural presence at the highest level of American motorsport. Each year, the event grows. Each year, the story deepens.

The content we produce this July is the seed. The broadcast cut attracts streaming platform interest. The sizzle reel brings in sponsors for future events. The social content builds an audience that grows year over year. The archive becomes the foundation of a cultural legacy.

We are building the content infrastructure for a movement.

100+
Years of Black Motorsport History
4
Part Documentary Series
3
Black Drivers on Track
Broadcast
Cut
The Documentary

Broadcast Cut.
28 Minutes. Five Acts.

The Tailgate Trax 26 weekend will be edited into a 28-minute broadcast cut — the pitch document for the full We Are Here series.

I
Act One
The Launch
The red carpet at Privi in Stonecrest — a gathering space for Atlanta's Black professional and creative community. The people who have been building toward this weekend for years are arriving. Conversations in the studio. The energy of a community that knows something historic is about to happen. This act establishes who these people are, what they have sacrificed, and what is at stake before a single car takes the track.
II
Act Two
The Foundation
Archival photographs of Charlie Wiggins and his Gold and Glory Sweepstakes. Wendell Scott crossing the finish line in 1963 — and being denied the trophy. The founding of the Black American Racers Association. The sound of modern NASCAR engines builds underneath. A single voice draws the line from then to now: "This story is over 100 years old. And it is just getting started."
III
Act Three
The Culture
The fan zone erupts. The marching band moves through the crowd. The step show draws a circle of hundreds. HBCU scholarship recipients receive their awards on stage. And then — on the same track — Rajah Caruth qualifies for the Focused Health 250. An HBCU graduate, racing for Dale Earnhardt Jr.'s team, on the day his community is celebrating the very institutions that shaped him. The camera captures both worlds in the same frame.
IV
Act Four
The Moment
The drum line opens the morning. Anthony Anderson and Cedric the Entertainer at the BBQ contest. Fans walking the actual NASCAR frontstretch before the race — a moment that would have been unimaginable 30 years ago. Dale Earnhardt Jr. sits down for a conversation about where the sport is going. And then Bubba Wallace straps in for the Quaker State 400. The green flag drops. The community watches one of their own race for a Cup Series win.
V
Act Five
The Future
Young faces in the crowd, watching Black drivers race at the highest level of American motorsport. HBCU students in the grandstands, seeing themselves in the drivers on track for the first time. The next generation of Black NASCAR talent looking at the sport with new eyes. The closing monologue. The We Are Here theme plays. The screen goes dark. The full series is set up. The audience wants more.
NASCAR Pit Road
NASCAR Pit Road — Where Championships Are Won and Lost
The Drivers

Three Black Drivers.
One Historic Weekend.

This weekend brings together a historic gathering of Black drivers at the highest level of American motorsport. Their stories are not background to the event — they are the event.

Rajah Caruth
No. 88 — JR Motorsports
Rajah Caruth
O'Reilly Auto Parts Series
Only the 3rd Black driver to win a NASCAR national series race. A Winston-Salem State University graduate — an HBCU. Drives for Dale Earnhardt Jr.'s team. His story is the living bridge between Saturday's HBCU celebration and the racing surface.
Saturday — Focused Health 250
Bubba Wallace
No. 23 — 23XI Racing
Bubba Wallace
NASCAR Cup Series
The only full-time Black driver in the Cup Series. Drives for Michael Jordan's team. The most recognizable face of diversity in NASCAR. A potential Cup Series winner on the same day as Tailgate Trax 26.
Sunday — Quaker State 400
Lavar Scott
No. 45 — Alpha Prime Racing
Lavar Scott
O'Reilly Auto Parts Series
One of the newest Black drivers to reach the national series. The product of Rev Racing and the Drive for Diversity Program. The next chapter being written in real time.
Saturday — Focused Health 250
Wendell Scott
The History

The Story Is
100 Years Old.
And Just Getting Started.

Wendell Scott became the first Black driver to win a NASCAR Grand National race in 1963. He raced for 13 years, built his own cars, and was denied the trophy at the finish line. His story is not a footnote — it is the foundation.

From the Gold and Glory Sweepstakes of the 1920s to Bubba Wallace racing for Michael Jordan's team today, the through-line is unbroken. Tailgate Trax 26 is the moment that thread becomes visible to the world.

The Celebration

The HBCU Marching Band.
The Top ATL High School Band.
The Step Show.
The Community.

Saturday's fan zone is not just a tailgate — it is a cultural declaration. HBCU marching bands, top Atlanta high school bands, fraternity step shows, Black-owned vendors, scholarship presentations, and a community that has been waiting for a moment like this for a very long time.

For the documentary, this is the emotional core of Act Three — the visual proof that this movement has a community behind it, not just a story.

HBCU Marching Band
HBCU Celebration
The Weekend

Two Days.
Every Moment Covered.

Every camera position, every team call, every critical moment mapped to the official EchoPark Speedway 2026 Tentative Event Schedule. Saturday is the full production day. Sunday is a targeted skeleton crew built to close the documentary with the Quaker State 400.

11
July 2026
The HBCU Celebration & Focused Health 250
Producer & DP: 8:00 AM  ·  Wave 1: 8:00 AM  ·  Wave 2: 10:30 AM  ·  Full Crew: Noon  ·  8 Cameras + 2 Drones  ·  Race: ~7:00 PM

Saturday is the primary production day. The crew deploys in three waves to maximize coverage while managing cost. Producer and DP are on-site from 8:00 AM through end of night. Interview crew wraps at 7:00 PM when the race goes green. Full equipment strike happens Saturday night — Sunday is a clean, lightweight operation.

8:00 AM
Wave 1 — Producer, DP, 2 Camera Operators, 1 PA on-site. Hauler Parade: Rajah Caruth and Lavar Scott's haulers arrive. Basecamp setup, drone pre-flight, audio check.
9:00 AM
NASCAR credentialing opens — backup window for any team member
9:15–10:15 AM
Driver/Team Track Walk — drivers walking the track before the race. Intimate access, quiet before the storm. 2 cameras on the ground.
10:30 AM
Wave 2 — Drone Operator and Drone Tech arrive. Pre-flight and position setup ahead of qualifying.
11:00 AM–12:30 PM
NOAPS Qualifying — Rajah Caruth and Lavar Scott qualify for the Focused Health 250. Drone aerials + 2 ground cameras covering the moment.
Noon
Wave 3 — Full crew arrives: 3 Stationary Camera Operators, 3 Roaming Camera Operators, 2 Interview Camera Operators, A1 Sound Mixer, A2 Audio, DIT/Media Manager, 1 additional PA. All positions locked.
1:00 PM
Tailgate Trax fan zone opens — HBCU marching band, step show, Black-owned vendors, scholarship presentations
1:00–6:00 PM
Full event coverage — 8 cameras across fan zone, interview tent, and track positions. Roaming operators cover BBQ contest, cultural moments, and stage performances. Interview crew runs back-to-back conversations in the quiet interview room.
4:30–6:00 PM
NCS Qualifying — Bubba Wallace qualifies for Sunday's Quaker State 400. The Cup Series story begins here.
6:20 PM
Grid access opens — credentialed cameras on pit road
6:25 PM
Driver Introductions — Rajah Caruth and Lavar Scott introduced on pit road in front of their community. Interview crew wraps at 7:00 PM.
~7:00–7:30 PM
GREEN FLAG — Focused Health 250. Race coverage: drone aerials, pit road camera, grandstand wide shots. Producer and DP through checkered flag.
Race End
Full equipment strike — tent breakdown, gear load-out, media final offload. Everything except Sunday skeleton kit goes home tonight. Hard out by midnight.
12
July 2026
The Close — Quaker State 400
Skeleton Crew: 9:00 AM  ·  6 People  ·  2 Cameras + Drone  ·  Wrap: ~5:00 PM

Sunday is not a second full production day — it is a targeted close. Six people return to capture the one thing the documentary needs to land its ending: Bubba Wallace in the Quaker State 400. Every position is assigned to a specific moment. The crew arrives with purpose and leaves when the story is complete.

9:00 AM
Skeleton crew on-site — Producer, DP, 2 Camera Operators, Drone Operator, PA. Credential check-in, position setup, drone pre-flight.
10:00 AM
A1 Sound Mixer arrives — wireless lav setup, audio test, coordinate with camera ops ahead of driver introductions.
10:30–11:30 AM
Driver Introductions — Bubba Wallace on the frontstretch. Primary audio and camera coverage. This is the emotional anchor of the documentary's final act.
11:30 AM–Noon
Pre-race ceremonies — national anthem, fan energy, atmosphere. Drone and one ground camera covering the build.
~Noon–1:00 PM
GREEN FLAG — Quaker State 400. Drone captures the aerial of the start. 2 cameras split between grandstands and pit road/frontstretch for Bubba Wallace coverage.
Race (~3 hrs)
Race coverage — targeted positions only. Drone for key moments. Cameras focused on Bubba Wallace's story on track.
Race End
Checkered flag, finish coverage, post-race reaction. If Bubba Wallace is accessible for a post-race comment, A1 is ready with a lav. This is the final frame of the documentary.
~5:00 PM
Wrap. Skeleton crew out. Media secured. Production complete.
Night Race at EchoPark Speedway
8 Cameras + 2 Drones — Every Angle. Every Moment.
Deliverables

The Content Infrastructure
for a Movement.

Four deliverables. Each one built to do a specific job — distribution, sponsorship, audience growth, and long-term archive. The broadcast cut is the centerpiece. Everything else supports it.

Tier 01  ·  Primary — Documentary Production
🎬
Broadcast Cut
28–30 Minutes  ·  12–16 Weeks Post-Event
The primary deliverable. A broadcast-formatted documentary production for network television and streaming platform submission. 28 minutes for broadcast slots — 30 minutes for streaming platforms. Multi-act narrative structure built around Saturday's cultural story and Sunday's race as the closing chapter. Cinematic, tight, and built to travel — the pitch document for the full We Are Here series.
🗂
Production Archive
Curated Selects  ·  Delivered with Final Cut
A curated library of key moments from both production days — organized, labeled, and delivered for future marketing, sponsorship, and internal use. Ownership of the archive belongs to Divine Do Over Productions. The foundation every future Tailgate Trax production builds on.
Tier 02  ·  Marketing & Sponsorship Assets
📱
Social Content Package
6 High-Quality Reels  ·  Rolling Delivery from Week 3
Six polished, platform-ready reels formatted for Instagram, TikTok, YouTube, and Facebook. Each reel is built around a specific story — a driver moment, a cultural highlight, an interview, a race sequence. Quality over volume. Every piece is cut to travel.
💼
Sponsor Sizzle Reel
3–5 Minutes  ·  3–4 Weeks Post-Event
The primary sponsor pitch tool. Pairs the visual highlights of the weekend with attendance figures, demographic data, broadcast reach, and HBCU impact metrics. The asset that funds the next Tailgate Trax event and brings brand partners into the movement.
The Investment

The Cost of
Telling It Right.

A complete production scope — two days on-site with a 17-person professional production team, 8 cameras and 2 drones. A broadcast cut. A sponsor pitch tool. A social content engine. The series pitch package that takes We Are Here to the platforms it belongs on. Every position is accounted for. Every deliverable serves the long game.

We are building the content infrastructure
for a movement.
Organized Movements
Scaled Scope — Saturday + Sunday Skeleton Crew
$160,000

A two-day production engagement — Saturday full deployment with a 17-person crew and Sunday targeted skeleton crew of 6. Covers all pre-production through final delivery. All-in investment includes 8 cameras, 2 drones, full audio and media management across both days — plus complete post-production through final delivery. Includes the 28–30 minute broadcast cut, sponsor sizzle reel, 6 social reels, and production archive. Every dollar is accounted for. Every deliverable serves the bigger vision.

How We Move Forward

Three Payments.
One Commitment.

01
50% Deposit
$80,000
Due upon contract signing. Pre-production begins immediately — team hiring, equipment reservations, and credential applications initiated.
02
25% — Mid-Production
$40,000
Due June 10, 2026 — 30 days before the event. All credentials confirmed, equipment delivery locked.
03
25% — Final
$40,000
Due upon delivery of the final broadcast cut and all deliverables.
Pre-Production Timeline

From Contract to
Checkered Flag.

April 15, 2026
Contract & Deposit
Contract signed. Deposit received. Pre-production begins immediately. All positions locked and confirmed.
May 1, 2026
Team Locked
All positions confirmed — every team member locked in. Camera operators, drone operators, audio, and media management — all positions locked.
May 15, 2026
Equipment & Credentials
All equipment reserved. NASCAR/EchoPark media credential applications submitted for all team members — a 4–6 week process that must begin no later than this date. Credentials are arranged in advance. The 17-person Saturday crew and 6-person Sunday skeleton crew must all be credentialed before July 11.
June 10, 2026
Second Payment Due
Mid-production payment received. All credentials confirmed. Equipment delivery schedule locked.
June 20–25, 2026
Location Scout — EchoPark Speedway
On-site scout at EchoPark Speedway. Camera positions confirmed, drone flight zones mapped, basecamp setup planned, pit road access walk-through completed. Audio engineer conducts RF frequency scan to identify clean wireless channels before the event.
July 7–8, 2026
Production Meeting
Full production team briefing. Shot list, run-of-show, and emergency protocols distributed to all team members. Final equipment check.
July 11–12, 2026
Tailgate Trax 26
Two days. Every moment that matters covered. The weekend that changes everything.
The Team

Built for This Moment.

Every team member on this production is selected for their experience, their professionalism, and their understanding of what this weekend represents. A team assembled specifically to tell this story — and built to move with it as it develops.

SAT
July 11 — EchoPark
17
Producer · DP · 3 Stationary Camera Operators · 3 Roaming Camera Operators · 2 Interview Camera Operators (wrap 7 PM) · Drone Operator · Drone Tech · A1 Sound Mixer · A2 Audio · DIT/Media Manager · 2 Production Assistants. Split call times. Full equipment strike Saturday night.
SUN
July 12 — EchoPark
6
Producer · DP · 2 Camera Operators · Drone Operator · A1 Sound Mixer (10 AM–5 PM) · PA. Targeted coverage: Bubba Wallace driver intro, green flag, race, finish, post-race. Wrap by 5:00 PM.
Proposal Basis

What This
Proposal Assumes.

This proposal is built on the following working assumptions. If any of these change before or during production, we will work together to adjust the plan accordingly.

Full Event Access
Divine Do Over Productions has full access to all Tailgate Trax event spaces — the Fan Zone, the production tent footprint, and any stage or performance areas — for the full duration of July 11–12.
Media Credentials
The client helps facilitate NASCAR and EchoPark Speedway media credentials for the production team. Three team members need Pit Road and Garage access. The rest need standard media passes. The credential process begins no later than May 15, 2026.
Stage & Performance Access
Our cameras have access to cover all stage performances — HBCU bands, step shows, and musical acts. If the stage is inside the oval, the client provides the necessary infield access for our stage-side camera operators.
Performance Clearances
All performers on the Tailgate Trax stage have agreed to be filmed and included in the documentary. The client handles these agreements with performers as part of the event booking process.
Driver & Talent Interviews
The client facilitates sit-down interview access with Rajah Caruth, Bubba Wallace, Lavar Scott, and Dale Earnhardt Jr. during the weekend. These conversations are the heart of the documentary and need to be confirmed by June 10, 2026.
Venue Power
Shore power is available at the production tent location at EchoPark Speedway. If not, a generator is added to the budget. This is confirmed during the June location scout.
Independent Production
Divine Do Over Productions operates independently from the USA Network and TNT broadcasts. We are not providing the broadcast feed — we are capturing the cultural story. All content we produce is owned by Divine Do Over Productions and Organized Movements.
Scope of This Proposal
This investment covers everything listed in the Deliverables section above. Any additional shoots, travel days, or follow-up content beyond the July 11–12 weekend would be a separate conversation.
Licensed & Insured
Organized Movements is a licensed production company operating with full general liability and production insurance coverage for all two days of the engagement. Certificate of insurance is available upon request.
What Comes Next

From Agreement
to Production.

Once we are aligned on this proposal, Organized Movements formalizes the partnership with a full Statement of Work and production contract for review and execution. The SOW details the complete scope, deliverable specifications, revision rounds, content ownership terms, and the full production timeline from contract through final delivery. Pre-production begins immediately upon contract execution and receipt of the deposit — no time is wasted.

Step 01
Alignment
Both parties agree on the scope and investment outlined in this proposal.
Step 02
Statement of Work + Contract
Organized Movements delivers a formal Statement of Work and production contract. The SOW covers full scope, deliverable specifications, revision rounds, ownership terms, and the complete production timeline.
Step 03
Contract Executed + Deposit Received
Contract signed by both parties. 50% deposit received. Pre-production begins immediately — all positions locked, equipment reserved, credential applications submitted.
Step 04
Pre-Production Timeline Delivered
Organized Movements delivers a shared pre-production timeline — outlining every key date, every action required from Divine Do Over Productions, and every milestone from now through July 12.
An Organized Movements Production

100 Years in the Making.
One Weekend to Tell It.

The story is still being written. We are here to build it with you.

✉ connect@organizedmovements.com ✆ 470-385-7412 ⊕ organizedmovements.com
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